THRIVE THEMES COFOUNDER is Shane Melaugh.
The company was founded in 2013.
Anton Kraly of eCommerce @Drop Ship Lifestyle (dropshiplifestyle.com) started utilizing Thrive Themes in 2014.
This blog post is a written summary of their Facebook Live Presentation on Thrive Themes (TT).
WHAT IS THRIVE THEMES?
TT is a Company that provides Conversion-Focussed Tools for WordPress Users!
Design Bias in WP!
Lots of Themes and Plugins are DESIGNED FOCUSSED!
Animated sliders etc!
For Sales Pages – it’s frustrating – you need to remove all the “crap” in oder to sell effectively!
Need TOOLS for CONVERSION FOCUSSED SALES PAGE!
- Thrive Architect is a Visual Editor for WP
- WP DOESN’T HAVE BUTTONS
- HIGHLIGHT BOXES are also not on WP
- SHORT CODES MAKE IT TOUGH TO EDIT
TT IS WINNING IN THE WP SPACE!
Software as service could have been a very lucrative approach!
- Click Funnels
With many Funnel Building Services, all your work is all built on your servers’ Platform!
“You’ve got business owner “by the balls”!!!
OWN YOUR OWN PLATFORM ON YOUR OWN HOSTING!
WORDPRESS OFFERS THIS – 10 B
INFUSION SOFT ACCOUNT
API Services still work with other websitess at other businesses.
Thrive Themes is very very RELIABLE for users.
Bell Curve of “How Messy Someone’s Website is”
1,000 …..everything is wrong….millions of Plug-ins!
The “stuff” that people put on their WordPress sites!
KEEP YOUR SITE CLEAN!
CUSTOM CODING –
Architect Program with Thrive Themes!
Software as a Service could’ve charged alot more!
Plugin – Fake -Recurring Charges for non-existent Plugin Updates- every year to Update!
Reason is because it is difficult to maintain this business and to to remain accessible with single-purchase amounts!
Ideal customer is “us 5 years ago” – the “Small Starting Entrepreneur” – The Boot-Strappy Entrepreneur-types!
When Shane started this business, he had “No Software or Tech background!”
His experience was “More Entrepreneurial than Online based!”
He’s not a Programmer – tried to hire people to write Software to build Specifications for Software Development –
Paul McCarthy-the other Co-Founder of TT -has a Coding Background-he created a “bridge with the Coders!”
Question About the Marketing for Thrive – FB Funnels – fantastic!
Blog Post User Testimonials
How are people “Finding You”?
In beginning, method to launc TT – combo Affiliate Marketing with traffic from Affiliate Launch.
Affiliate launch gets product out there and Mailing List and SM Buzz. Then use Content Marketing.
Team of 4 to create blog posts to do the Marketing – no paid!
Selected people to work with him x 3 months to take over the Marketing – dedicated FB Ad Funnels!
Lot of CONTENT – 2-3 BLOGS/WEEK
PRESENT NEW FEATURE OF PRODUCT.
ON YOU TUBE THERE ARE ALWAYS TOOL RESULTS BUT EDUCATIONAL!
ThriveThemes.com – Quality Content that is Share Worthy!
Go beyond talking about their own product.
Important and Mission of Company to Eduacate – Thrive University.
things you should know if yu run an online business – regardless if you are a customer or not!
6 months or 1 year rom now GOALS?
Just released ARCHITECT!
A “NEW THEME”.
5Architect is just the bottom Floor – just reached Zero!
Discovered within first few years – users have Schizophrenic needs:
- Quick results “simple & fast”
- Small details “super-customizable”
Pre-made Feature but you can Open it and change the Templates:
Main TT Customers (Avatar)
- WP User who is a DYI Person
- TESTING & OPTIMIZING – want to be able to make the changes you need
Disavantage you cannot change it – advantage its quickly done!
- APPRENTICE – COURSE BUILDING SOFTWARE…Building Online Courses & a Membership Plugins for WP are many – but they try to pick one & problems occur – “randomly drop 5% payments”
- MEMBERSHIP PLUGINS very complex – a MILLION WAYS TO DO THIS WRONG…ONLY ONE WAY TO DO IT RIGHT (INFUSION SOFT)…
- INFO FIRST….EDUCATION FIRST
GO TO TT.COM AND TRY IT OUT
“ARCHITECT GOT THEM TO ZERO!”
NOW THEY CAN REALLY GROW!
DROP A COMMENT ON ANY OF OUR BLOG POSTS!
THEY ARE NOT ONLY ABOUT SELLING THEIR PRODUCTS!