GOOGLE ADSENSE | ADS 300 x 250 ABOVE FOLD ON MOBILE
Get ready to increase the viewability rates of your 300 x 250 GOOGLE ADSENSE ADS placed just above the fold to roughly 70% according to Google.
New GOOGLE ADSENSE Policy Just Announced on Tuesday May 2, 2017
John Brown, head of publisher policy communications, indicated in his blog:
“After careful review, we’ve determined that when 300 x 250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.”
What This Means for the Average Online Blogger Trying to Earn Online
Firstly there is an increase in viewability rates.
Google’s own research reveals that below the fold viewability rates on MOBILE are roughly 50%.
Allowing the ad above the fold increases the viewability rates to roughly 70%.
Possibility of Accidental Ad Clicks
Any website with a Google Adsense Ad above the fold on MOBILE PHONES is advised to have site content clearly shown to avoid accidental ad clicks.
As an internet Marketer, I have to ask myself, would accidental clicks be so bad?
I think Google could afford one or two!